Luxury Beauty Salon
Élan
A salon brand built to carry the authority of a fashion house — serif restraint, warm gold, and campaign imagery shot like editorial.
Studio concept — a brand we invented, designed and produced ourselves.
- Industry
- Luxury Beauty Salon
- Services
- Brand IdentityWeb DesignProduct Visuals
- Timeline
- 3 Weeks
- Platform
- WordPressElementorWooCommerce
The challenge
The client had an exceptional in-person experience but a digital presence that didn't reflect their premium positioning. Their existing website was generic, slow, and failing to convert visitors into bookings.
The solution
We built a brand-new identity system — typography, colour palette, and visual language — then translated it into a fast, mobile-first website with seamless online booking integration. Delivered in under 3 weeks.
The brief
Most salon websites are a phone number attached to a photo gallery. We set out to prove a local salon can hold the same visual authority as a national beauty label — and that the identity survives contact with a real product range.
The outcome
A complete brand that exists as products, not just pixels — and the template we now work from for every salon and beauty client we take on.
- 01
Built the identity on a high-contrast serif wordmark and a gold-on-black palette chosen to make skin tones look expensive rather than filtered.
- 02
Designed booking-first: the appointment CTA is one tap away from any scroll position, on any device.
- 03
Produced a physical product range under the Élan name and shot it as the brand's own campaign imagery instead of buying stock.